British menswear brand Drake’s has introduced its new Autumn/Winter 2017 collection through a lookbook fittingly set in the blustery Shetland Islands.
The windswept coastal landscape and British sea are complimentary to the rich wintery fabrics and earthy palette of the collection. The scenery and the collection also tie into each other accordingly as the rolling hills are also home to the many raw materials Drake’s uses. The shaggy brushed Shetland jumpers have been combined with tailored silhouettes, creating some really lovely staple pieces to compliment this years’ winter wardrobes.
The soft-shouldered jackets are handmade in Italy from tactile Harris tweeds, while the elegant trousers are cut from wide-wale cord and soft flannel. A celebration of texture as much as colour through Donegal knit caps which have been crafted in some unexpected shades that offer a sense of vibrancy to the usual earthiness of a winter palette.
With rich brushed Shetland knits and rugged Harris tweed cloths, the collection is a celebration of the great outdoors. However, Drake’s AW17 is not only a collection to keep you warm in the country, but smart for the city too.
The typically elegant silhouettes of our Italian-made tailoring ensure proceedings retain a refined civility and a touch of the metropolitan.
Founded in 1977 by Michael Drake, Drake’s was based in East London with their original collection being men’s scarves. They quickly expanded and are now most-known for their shirts, ties and pocket squares. Today they have been listed in The Telegraph’s top 20 menswear shops in London and featured in GQ this March for the opening of their Clifford Street store.
Prices range from £1,095 for a Harris Tweed wool twill jacket to £255 for a pair of cord cotton trousers. It will be sold through its’ Clifford Street and Haberdasher Street store along with multibrand retailers in the UK including Selfridges and Mr Porter.