(“There are two types of player, there is the honest ones and there is the rest” Jim Telfer)
Drawing on some of the nostalgia of previous British & Irish Lions tours and the enthusiasm for the rugby union team of 2017, Bath Rugby winger George North is to front a new Gillette short film that features the Gillette Fusion range with five high-performance blades on the front for a close, comfortable shave, and a precision trimmer on the back to help guys shape their own style.
The emotive film, with voiceover taken from the original Jim Telfer speech, focuses on the preparation and commitment that George has to his craft to be the very best he can be. The 60-second ‘The Honest Player’ film celebrates Gillette’s partnership with the Lions and marks the launch of the brand’s campaign for the upcoming tour in New Zealand which will take place between 3 June and 8 July. with George North, intensive training regime and with a voiceover taken directly from Jim Telfer’s inspirational speech during the Lions’ 1997 tour of South Africa in which he says “the gloves are off, it’s bare knuckle stuff and only at the end of the day will the man who is standing on his feet win the final battle”. With the attention to detail, the endless hours on the training pitch, the runs, gym sessions and building a mindset to succeed with moments of reflection; all these things play a critical part in the preparation off pitch to delivering the precision on it. in another motivational speech he say’s “When it comes to competitive sport there’s nothing more important than preparation. Preparing off-pitch is what enables you to be precise on-pitch; executing the crucial plays that will set you apart from the other team. Being selected for the British & Irish Lions is one of the greatest honours for a player from the home nations. The pressure they’ll face is surmounted by nothing else. They need to be prepared both mentally and physically for what they’re going to face in New Zealand.”
Matt Thomas, Gillette & Venus Brand Manager said: “The sponsorship of the British & Irish Lions, one of the world’s most famous rugby teams, is something we’re very proud of. At Gillette, we aim to help men look, feel and be their best by preparing them for what lies ahead. The idea of preparation is synonymous to both Gillette and the British & Irish Lions and this is something we wanted to portray in our film with George. ‘The Honest Player’ talks to all guys and shows that with the right preparation and precision they can achieve great things.”
Gillette will bring the partnership to life in all major retailers across the UK through a competition offering consumers the chance to win the ultimate trip to New Zealand to watch the Lions. Gillette has been helping men be the best they can be for over 100 years, constantly innovating to deliver both performance and precision within its product offering. The British & Irish Lions have a proud heritage of bringing together the best of the best from across four nations.
For additional information on Gillette, as well as information on Gillette’s full lineup, including the latest shaving innovation, Gillette Fusion ProShield, please visit: www.gillette.co.uk.