It could be a Carlsberg ad with the strap line “what if F1 did sartorial style” but no its not the Danish beer brand instead it’s by British heritage brand Hackett London, that have come up with this cool and stylish video, in partnership with the Williams Martini Racing team to bring sartorial style to the forefront of this sport.
As the Grand Prix opening season is now underway, the usually noisy and rubber tarnished F1 pitlane was transformed into a cool photoshoot that resembled the opening scene in Quentin Tarantino’s film Reservoir Dogs, with the sharpest dressed pit crew to ever grace the hallowed pitlane of F1 motorsport. The Film was shot at the Circuito De Jerez, Spain.
17 members from Williams Martini Racing, all looking the part, went through pitstop practice completely decked out in Hackett suits, shirts, ties…and of course, white pocket handkerchiefs.
Replacing their usual ‘all in one’ overalls for something a lot more elegant the team must have been suitably inspired as they improved their times with every practice. The crew’s skill and dexterity was further illustrated with each member managing to keep their tie straight and true, just like their pitstops. Let’s not be too surprised if, in the heat of battle, the crew march into the pitlane in Monaco dressed as they are to suit the occasion. Hackett London is the official clothing supplier to the Williams Racing team from the 2015 season onwards and in celebration of the partnership,
The Williams Racing Team range is available now on www.wmrshop.com and appear in Hackett’s Regent St store in May, when the F1 calendar returns to Europe…and the suits worn by the crew are also now available in Hackett stores!