Just as we are about to feel the arctic blast from across the pond this week, the aptly timed pop-up store event for the alpine and casual brand Napapijri seems like a premonition or just a lucky roll of the dice perhaps. An event is taking place on January 29th between 5-8pm at London’s Regent Street, open to the general public, the Après Ski event will be offering free drinks, canapés and special guest DJ set by Little Boots. Expect to see, good quality expedition jackets, mountain chunky knits, base layers and fleece essentials.
The “Napapijri” brand was established in Aosta, Italy in 1987 when a manufacturer of travel bags created the Bering Bag, a waxed canvas duffel bag marketed to travellers that was the first product to carry the Napapijri name.
In 1990, the company began designing and producing clothing and accessories, and introduced its signature Skidoo jacket, a lightweight, rain-proof, anorak designed for extreme temperatures.
The company continued to add to its product range in the 2000s. In 2002, the Napapijri Kids clothing line was introduced, followed by Napapijri footwear in 2007. The first Napapijri store opened in Chamonix, France in 1997. Since then, the company has consistently added stores and opened its 100th in Stockholm in 2012. That year, the first Asian Napapijri store opened in Seoul, Korea.