New Aquascutum A/W 2014 Campaign
New Aquascutum A/W 2014 Campaign

New Aquascutum A/W 2014 Campaign

Damien Lewis makes his debut for a homeland brand

 

Damien Lewis best known for his controversial role as the gripping Marine Sergeant Nicholas Brody in U.S crime drama Homeland, and also earned him an Emmy and a Golden Globe has returned to his homeland of North London to front the new Aquascutum advertising campaign alongside top model Eliza Cummings.

His female counter-part who has walked the runways for top fashion designers including House of Holland, Jeremy Scott and Mark Fast and faced campaigns such as CK One and DKNY. Damien, 43 fits in with the dynamics of the brand and looks every part, the quintessential gent that Aquascutum stand for.

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Coveted fashion photographer Alasdair McLellan and luxury British brand Aquascutum say they are delighted to present the new campaign, a romantically shot film as well as stills in grainy monochrome.The romantic and cinematic environment captures the two in an intimate stolen moment, just steps away from the hustle and bustle of the city.

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The heritage brand’s iconic trench makes an appearance in the seam-sealed navy wool single breasted Howell coat worn by Damian, whilst Eliza looks effortlessly stylish in the oversized cloud-coloured Baxter coat. In one shot the couple stand under the brand’s iconic check umbrella, with appropriate raindrops falling around them. The brand that were once on an equal playing field with Burberry fell into administration in 2012 but was saved by YGM trading Ltd a Chinese retail investment firm, which also distributes men’s and ladies’ wear under brands including Michel René, Guy Laroche, Charles Jourdan, Ashworth, and J.Lindeberg – said the acquisition was beneficial, given the substantial potential for Aquascutum’s development. The heritage of  this brand goes back a long way, not only has the brand have a the royal warrant but the signature house check is iconic. King Edward VII first bought an Aquascutum coat in 1897, the slick and expensive rain coats became popular with aristocrats, political leaders including Margaret Thacther and movie stars from the silver screen. Humphrey Bogart were often seen wearing the iconic brand.

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Aqua Scutum’ in Latin translates to ‘Water Shield’; for tailor and founder of the brand John Emary was the person responsible for pioneering the first waterproof wool fabric, then used from 1914 to make the functional trench coats for officers in the First World War. This year marks the 100th Anniversary of the Trench Coat.

 

www.aquascutum.co.uk/


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