Puma has launched a new Ferrari Premium Collection, This capsule range comes as Puma and the Italian sports car giant celebrate their 10 Year Anniversary in partnership together.
The lifestyle collection features 10 high-end pieces, inspired by the racetrack and are made in Italy with beautiful craftsmanship.
The special edition product series combines sophistication and sport and consisting of mainly of the three colours-ways noted with Ferrari Red, Black and White. The range features apparel, footwear and accessories. The SF Premium leather jacket (above) is bonded with mesh, utilising an advanced construction technique to increase comfort. Inside and out, particular attention has been paid to the finer details such silicon embossing, and rich trims.
The water-repellent hooded sport jacket (above) features 3-layer bonding technology with interior thermo-taped seams to keep you light and dry in all conditions. Bonded underarm eyelets provide ventilation while the ergonomic cut and adjustable hem with draw cord enhance freedom of movement. Reflective bonding tape around the pocket and hood enhance visibility and low light conditions. Another great piece in the collection is the The Ultimate SF 10 shoe It is made in Italy from Italian full grain leather and features advanced details for enhanced comfort, including a heel stabilizer inspired by Ferrari interior seating. The external heel counter features a tonal 3M reflective stripe for better visibility in low light conditions.
The launch of this dynamic partnership began in 2005, and embarked on a new era of motorsport inspired lifestyle product collections. A decade later, Puma is celebrating this partnership and the shared values that define it. Passion, speed and innovation are at the heart of a series of special edition product collections that exude the spirit of the Scuderia Ferrari Team. Puma with its brand mission and Ferrari through its aspiration for success are Driven To Be Faster.
The Ferrari Premium Attaché is a smart and modern bag, merging high quality Italian leather with technical detailing. It incorporates sophisticated craftsmanship with a 3M silver reflective zip and crisp embossed branding which combine the exclusiveness and performance of Scuderia Ferrari.
The final word is that this premium beautifully made collection has taken classic tailored styles and re-designed them through a sports infused lens. The innovative world of Scuderia Ferrari inspires each item in the collection, with design elements such as ergonomic cut lines, mesh bonding and advanced construction techniques feature throughout the range.
The Ferrari Premium Collection is available now, online at www.puma.com and from select PUMA and Ferrari stores.