Europe’s top aromatherapy brand- Puressentiel ® was launched in the UK yesterday at The Orangery in Cavendish Square. The family run company already has an impressive following – selling one of its 100% natural, sustainably sourced products every two seconds worldwide.
The launch coincides with UK Indoor Allergy Awareness Week to celebrate Puressentiel’s iconic product, the Purifying Air Spray. Containing 41 essential oils the spray is proven to reduce levels of pollutants and allergens in the air and is backed by evidence from nine clinical studies and three tolerance studies. As indoor air can be 100 times more polluted then outdoor air, the Purifying Air Spray has proven efficacy against bacteria and mold and works in just 5 mins, it also tackles Dust Mites that cause Asthma and other respiratory problems. Importantly bacteria can be resistant to synthetic product, whereas natural essential oils have been around for 4000 years without developing any kind of resistance. The process to extract the oils takes 20,000kg of raw plant material to produce just 1kg. The product is 100% green, the packaging is made of recyclable cardboard sourced from sustainable forests and printed with vegetable ink.
Isabelle Pacchioni, who co-founded Laboratoire Puressentiel® with her husband Marco Pacchioni in 2005, said:
“There is a common misperception that plant-based medicines are ineffective, yet people have been using naturally-derived ingredients for thousands of years to address everyday health concerns. What people don’t realise is that many modern medicines, such as aspirin and penicillin, are derived from plants or fungi. The Puressentiel range has been developed in collaboration with doctors and pharmacists, with a focus on blending highly effective, naturally active ingredients to create safe, clinically proven products that are suitable for the whole family. Puressentiel has a vision for more natural, effective everyday healthcare and we are delighted to be bringing our product range to the UK.”
In the UK, Puressentiel is launching eight products across four different ranges: Purifying; Muscles & Joints; Rest & Relax, and Respiratory. Products include a Muscles & Joints Roller, to relax tense muscles and soothe joint pain; a Rest & Relax spray, to relieve stress and promote a good night’s sleep, and a Nasal Spray, as a natural alternative to chemical decongestants which can exacerbate congestion if overused.
BBC Radio 2 presenter and author Janey Lee Grace, who is a passionate endorser of natural and organic health, said:
“As a mother of four, I am delighted to see Puressentiel providing natural alternatives to chemical products. People are rightly concerned about the potential accumulative effect of hundreds of potentially toxic chemicals found in everyday medicines and household products, so it is really positive that Puressentiel has applied a modern, scientific approach to developing effective and gorgeous-smelling products using 100% natural ingredients.”
All products in the Puressentiel range are 100% natural, using organic essential oils and other plant-derived ingredients, and the company is committed to sourcing ingredients and packaging products in a way that is environmentally sustainable and fair for suppliers.