The Hudson River Project

The Hudson River Project

Part two - Straight from the Streets of NYC


We first took up this story back in May, earlier this year, when Explorer James Bowthorp was planning his trip up the Hudson River (44.1067° N ~ 73.9358° W), high in the Adirondack Mountains, where he would undertake a 300-mile mid-winter descent through snow and ice for two months (25 October – 25 December 2015). The boat’s solo British helmsman is now getting closer to the finish line.


James has endured whitewater rapids and international shipping lanes, before he arrives back in the city into which the river feeds: New York. On his wrist, a vital piece of equipment: his Tudor North Flag watch that has guided him through this arduous adventure.

You may remember the process; build a boat from New York City’s waste, carry it to Lake Tear of the Clouds, the source of the Hudson River, high in the Adirondack Mountains.

With over half the world’s population living in cities, it’s easy to forget that without the Thames there would be no London; no Paris without the Seine; New York would not exist without the Hudson. The Hudson River Project aims to re-forge links between the city and the natural environment from which it sprang and re-frame how we perceive sustainability.


So, what would you expect from a man that is away from his home comforts to pack into the backpack, when heading out into the wild? “I like to pack what I think I need and then take some things away. Its good to not have too much stuff, especially as we are surrounded by it on a daily basis. Electronics need chargers, your clothes can be washed and the “just in case” items just add weight. To answer your question though, safety is paramount and I pack things that will keep me warm, dry and fed. Boy Scout stuff” say’s James.


When asked about the crew on the trip, he say’s “it’s a pretty limited team, we are making a film about the whole process, but because the crew is small (4 max) everyone needs to wear different hats. This is a collaborative process, so we also need to get along as best we can in difficult conditions. If its very cold and its been raining for 6 hours you can’t give up and go home, you have to keep going… Everyone will be mucking in on everything from cooking to more technical aspects, but to compartmentalise – camera, sound, camera assist, production”.


James sporting the Tudor North Flag Watch

The sponsor of the trip, James’s North Flag Tudor Watch. Inspired by watches supplied to the 1952 British North Greenland Expedition, the North Flag is crafted to perform in the most extreme conditions known to man. A finely honed scientific instrument of unprecedented technical content, the North Flag watch is fitted with the brand’s first Manufacture movement, making it the modern adventurer’s tool watch companion.


The COSC certified chronometer movement with silicone balance spring, guarantees accurate timekeeping even in the mid-winter, icy conditions of the Hudson River. The watch is waterproof to 100 metres, dust resistant and shockproof, meaning that it will weather even the most treacherous of terrains. The white Super Luminova luminous dial can be seen in the dark, making it simple to read at a glance at any time of the day or night – ideal and necessary for an adventure of this nature. And, as proven by British North Greenland adventurers of old, the watch will be used as a traditional sun compass for navigational purposes making it a vital multi-purpose piece of equipment on the trip. tumblr_ny2tblXB1J1rtvfteo1_1280

Tudor’s long history of making technical, reliable, relevant tool watches will ensure that James stays on track and en route for the entirety of his adventure.


Tudor ‘North Flag’

James is expected to be returning from his epic journey on Christmas Eve.

Hudson River Project Runs from – 25 October – 25 December 2015

TUDOR North Flag (on bracelet) RRP £2,500 TUDOR North Flag (on leather) RRP £2,430

For more info visit




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